In the world of company development and branding, going digital is all the buzz. So just what is digital marketing and how can we use it growing our businesses?
Digital Marketing Defined
Digital marketing is the advertising and promotion of businesses and the brands through digital media channels. Electronic digital media, at the moment, includes websites, social media, radio, television, mobile and even forms of usually non-digital media this kind of as billboards plus transit signs. Fundamentally any marketing media that’s delivered electronically is regarded digital marketing.
This leaves only various kinds of person-to-person (P2P) marketing, print advertising and direct marketing beyond the digital marketing patio umbrella. Even then, print out ads, direct postal mail, print directories, billboards and posters are all starting to connect to their digital counterparts. With things like URL landing pages, QR rules, web banner advertising and marketing, online directories plus text codes, conventional marketing and advertising typically has a digital marketing relationship.
Why the Focus on Digital Media?
The shift to digital media is being powered by marketing agencies, companies and consumers alike. The ever-increasing demand to demonstrate quantifiable results can make going digital ideal for the electronic marketing agency. The majority of digital media, including websites, social press and mobile advertising is much easier to track than traditional marketing media like print advertising.
For business owners, many kinds of digital advertising are very low cost. Having a web presence, engaging customers in conversations through social media marketing and e-mail marketing are low priced alternatives to print advertising and direct mail. These digital channels are open to businesses of any sizing, and help to be able to even the playing field for start-ups, smaller businesses and independent consultants seeking new business.
For consumers, the speed of life makes electronic advertising a must. When consumers are in need of goods and providers, gone are the particular days of thumbing by way of a phonebook to find all of them. Now, we mix out our mobile devices or go to our computers with regard to answers – and we find them fast.
Using Digital Media to create your Business and Brand
No matter what size your organization is – big or small to medium sized business / enterprise (SMB or even SME) – an individual can effectively market your business through low-cost digital channels. The building blocks of your marketing efforts will be your website. Invest wisely in your website, and be sure that it does the next:
Adequately represents your own business and brand (look and feel, messaging)
Adequately speaks to your potential audience
Can be discovered by searchers on top search engines
Is up-to-date plus easily navigable
Provides multiple channels regarding customer communication
Connects to other marketing and advertising efforts
It is recommended that a person work with a professional web design firm that is experienced in web development and search motor optimization. Because your current website is the foundation from which all other digital channels will lead, it will be considered your top business investments.
Once you have your own website complete, the next steps will be to launch regular month to month or bi-monthly email campaigns, and connect with customers via social media. If you are truly on a shoestring budget, these are efforts that can be done in-house (by someone with the proper knowledge) or for a low cost by an exterior digital marketing agency. Be sure that all your efforts lead customers back to your website where they are able to fully engage with your enterprise, products and providers, and choose the channels through which they contact you.
If you’re interested in obtaining aggressive with search marketing, you are able to set aside some electronic marketing dollars for internet search engine optimization and pay-per-click marketing. Many businesses today rely heavily upon being found online to get new customers. A common false impression among business owners is the fact simply having a website means that customers will discover it. Not so. Your web site must be built with particular key words in addition to phrases, meta info, page content and linking strategies that can help it reach top lookup rankings.
Because many key words keyword and key phrase have stiff competition for top search rankings, you will have to supplement your organic search engine optimization efforts together with pay-per-click advertising. Having established with pay-per-click promotional initiatives can be daunting, but with some time, effort and instruction, that also can be accomplished in-house, or to get a reasonable cost with an outside digital marketing agency.
Beyond e-mail, social media marketing and search engine marketing, an individual can venture into a number of other digital marketing efforts. Cell phone advertising, radio, tv set, electronic billboards and a lot more are available as marketing stores. Whatever Digital agency select, they should all link and tie in to your foundation – your organization website.
If you have the means, a wise investment would certainly be to engage confer with a digital marketing agency to assist in your own marketing efforts. Today, many digital agencies offer multiple levels of service to accommodate businesses large and small.
Digidaze is a digital marketing and advertising agency in Maryland that provides digital marketing services to little to medium sized Baltimore businesses. We are the full-service digital marketing and advertising agency in MARYLAND providing a web host of in-house digital marketing agency services.